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A personal brand should feel just as intentional as the brands you create for others.
For Branding by Umer, I developed a bold and modern visual identity built around a distinctive B monogram. The clean geometric mark, combined with a dark and vibrant lime color palette, creates a look that feels creative, confident, and memorable.
From the logo to business cards, digital elements, and branded applications, every detail was designed to reflect one simple purpose:
Designing identities. Building brands.
A visual system that represents creativity, strategy, and the passion behind turning ideas into memorable brands.
#BrandIdentity #LogoDesign #VisualIdentity #BrandingDesign #PersonalBranding
The network for creativity
Join 1.25M professional creatives like you
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Planet Football Rebrand ⚽️
Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game.
I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms.
The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints.
The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.
The colors are so good!
Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of everything we've built here! 😊✨
This project was super exciting. We had a very simple branding, connected to a complex product, ready to make the step to an enterprise market.
We layed out this concept against AutoRFP to show an enterprise approach. They loved it! ⚡️
Please support the case study by liking it, leaving a comment or just checking it out 👇
I this this is one of the best branding project i have seen today on contra.
Finally, had time to share some of our latest work and it was very exciting!
Built through an intense, highly collaborative process with the client, we created a bold, playful identity with a distinctive mascot, expressive visual language, and a flexible brand system. The collaboration continues as we bring the identity into the product experience itself.🥳
