Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.

The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.

The result is a bold, recognizable brand mark that fits his business perfectly. What do you think of the end result?

The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.

A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.

The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.

Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.

Looks very nice welldone