A fuller look at the brand identity work we for Vetti, a dog health monitoring brand. The connect...A fuller look at the brand identity work we for Vetti, a dog health monitoring brand. The connect...
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A fuller look at the brand identity work we for Vetti, a dog health monitoring brand.
The connected dots carry through the whole identity. They form the mark, expand into patterns and give the campaign a recognisable language of its own. Sometimes they fill the layout.
Paired with warm orange and cream the system has room for both the technology and the dogs it’s there for.
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Nicolette's avatar
this is so distinctive & energized, even at first glance!
Progress's avatar
Looks very nice welldone
Asif's avatar
The connected-dots device doing triple duty as the mark, the pattern, and the campaign language is what makes this read as a real system rather than a logo with decoration. The warm orange also keeps a health-tech brand from feeling clinical.
Artur's avatar
A mark that expands into pattern is what gives a small brand enough assets to actually fill a campaign, and the usual failure is the density — past a point the dots stop reading as the brand and just become texture. Did you set a rule for how far the pattern can go before it has to sit next to the wordmark?
Nawras's avatar
I like how simplicity it goes!
Rohan's avatar
The connected-dot system is doing real work here—mark, pattern, and campaign language all feel like one coherent identity rather than separate assets.
Farah |'s avatar
Good Work!
Diego's avatar
Using the connected dots as an actual data motif instead of a random pattern is a nice touch, it makes the brand mark do double duty as an icon for the monitoring itself. Was that dual meaning there from the first round of concepts or something you landed on later?
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