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Logo design for StocksWithJosh, a prominent online trading mentor with 195K YouTube subscribers.
The concept was simple: blend the initials SWJ with a subtle nod to his status as the "GOAT" (Greatest Of All Time), a moniker earned from his community.
The result is a bold, recognizable brand mark that fits his business perfectly.
What do you think of the end result?
Great!! 🔥
the yellow SWJ mark pops. nice work
The mark reads instantly at thumbnail size, and the framed SWJ lockup gives it a strong YouTube-avatar presence. The subtle crown/GOAT cue is a nice detail without overpowering the initials.
The crown detail in the S is subtle enough that it doesn't scream GOAT, it just earns it. Works perfectly for a trading personality brand where credibility is the whole point.
The crown worked into the W is such a clean way to nod to GOAT without spelling it out. Did Josh's audience get a say in the direction before you landed on gold and black, or was that entirely your call?
With 195K subscribers this mark is going to get seen mostly as a tiny thumbnail or channel icon before anything else. Did you stress test it at that scale early on, or was it more about nailing the full-size version first and scaling down after?
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