You've seen Slavic mythology before. Folk patterns, red corsets, candlelit forests. You already know how that story looks. Zoria is different — and the poster had to prove it before a single frame was screened. The challenge: create a visual identity for a dark fantasy short that feels nothing like what came before. No illustration. No folklore clichés. Just one image that pulls you in and makes you need to know how it ends. A latticed ceremonial object. Flowers that shouldn't be blooming. A curse that was already there before you noticed it. Some curses wait centuries to be spoken.

Obsesseddddd!!!

Seeing my design work displayed on the side of a San Francisco Muni bus fills me with immense pride and joy. There’s something incredibly special about witnessing a project you poured your creativity into as it moves through the city, reaching so many people in their everyday lives. Collaborating with the Creative Youth Awards over the past few months for their upcoming celebration has been one of the most rewarding experiences of my career. Knowing that my designs are helping to amplify their mission and celebrate young talent is incredibly fulfilling, and seeing the bus ad out in the world has made the entire journey even more meaningful. Moments like these remind me why I love what I do as a designer.

Such an inspiring and plesant experience 🤩