TRUE Comms is a PR firm specializing in outdoor, cycling, and health and wellness brands. After five years of dormancy, the founder was ready to relaunch the business with a brand identity that felt nothing like the typical PR firm — premium, playful, and entirely distinct from a competitive landscape dominated by corporate blue and safe design choices.
Starting from discovery, I developed a complete brand identity system from the ground up — including wordmark and brand mark suite, a custom color system, typography direction, imagery style, and a comprehensive 60-page brand guide. The system was built around a philosophy of restraint: two typefaces, three colors, and a single accent used sparingly but with intention.
The result is a brand that feels confident enough to walk into a boardroom and unconventional enough to stand out in it.
The TRUE Comms wordmark is set in Aeonik Regular — a clean, geometric sans-serif that balances precision with approachability. Restrained by design, it lets the color system and typography carry the brand's personality while the wordmark maintains authority across every application.
Three reduced-scale brand marks designed for environments where the full TRUE Comms wordmark cannot function. The TRUE secondary wordmark for social media profile images, the TC monogram for compact digital applications, and the T mark for favicons and the smallest scale use cases — each maintaining brand presence and legibility where space is limited.
TRUE Comms mobile site
The TRUE secondary wordmark set large in espresso on dune cardstock — bold enough to own the card, restrained enough to feel considered. The coral painted edge is the one deliberate accent that makes it impossible to forget.
A branded coffee cup concept for conference sponsorships — TRUE Comms turns a coffee break into a brand moment, putting the name in attendees' hands before the conversation even starts.
A branded ice cream cart at the Sea Otter Classic — a crowd-drawing experiential concept that puts TRUE Comms at the center of the action and keeps the brand top of mind long after the last scoop.