Seeing my design work displayed on the side of a San Francisco Muni bus fills me with immense pride and joy. There’s something incredibly special about witnessing a project you poured your creativity into as it moves through the city, reaching so many people in their everyday lives.
Collaborating with the Creative Youth Awards over the past few months for their upcoming celebration has been one of the most rewarding experiences of my career. Knowing that my designs are helping to amplify their mission and celebrate young talent is incredibly fulfilling, and seeing the bus ad out in the world has made the entire journey even more meaningful. Moments like these remind me why I love what I do as a designer.
HYDRUM VEIL is a skincare brand built around a premium SPF 50+ sunscreen, developed as a complete brand identity, packaging design, and seasonal advertising campaign.
The project explores a question most seasonal beauty work gets wrong: how do you make a limited-edition campaign feel festive without making it feel cheap?
Instead of stacking decorative props, the campaign holds a strict visual system - vivid pumpkin orange, deep twilight violet, warm cream, and restrained black and lets a single product carry every frame.