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CGI video to celebrate 30 years of ‘Le Mâle’ for @jeanpaulgaultier
Made at horah.inc
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FARO OSTERIA just got featured on Contra! ✨
Really happy to see this one selected by the Contra team. I loved building the world around it, from the red pasta boxes and blue caps to the menu and street campaign.
Thank you, Contra, and everyone who has taken a look and supported the work.
Explore the project:
https://contra.com/community/eVKgBdEl-faro-osteria-italian-comfort-street
Independent concept. Creative direction, branding, packaging and AI assisted imagery by Mauricio Pontual / MP House Studio.
The red-and-blue packaging system feels wonderfully confident, and the tiny “featured” moment makes the presentation feel like part of the brand world. Great balance of restaurant warmth and editorial polish.
🙌
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
It used to be but now i try to create and start digitally as my drawing sucks so i feel like it saves my time somehow!
Exploring geometry beyond familiar dimensions.
Procedural motion, transformation and structure.
Wireframe only and it still reads as motion, that says the structure itself is the story here. Procedural geometry that breathes like this is way harder than it looks.