Loreta Lazarova

Not your average protein pouch 🌱 Earthful is a health & wellness brand offering tasty, nutrient-packed meal and drink replacements for active, outdoorsy people and free-spirits. Full with hand-drawn illustrations and elements ensuring Earthful’s packaging and identity feels...

Working on this healthcare project turned out to be one of my fav experiences! I took even longer time in the strategy phase to analyze and research brand's foundations and the market to ensure we position the brand correctly. And the result is a visual personality based on...

Very recently, I dived into a little character-design universe with Pictoplasma x Balkans - lectures, workshops, design market, the whole vibe. 😍 Talks were a good reset - AI might replace tasks, but not you - your taste, POV and personal brand are still your true edge....