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Loreta Lazarova
Top 5% Brand Designers on Contra for Startups
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Sharing a mind map for a Bulgarian premium knitwear brand I currently work with.
One of the things that doesn't look beautiful but serve me well in the process haha
These maps always help me after the strategy stage to organize and highlight an important info that will guide...
Which moodboard would you choose for Ino? 👀 They are a Bulgarian family brand creating timeless knitwear from natural fibers - blending heritage, craftsmanship and modern comfort. The moodboards look very alike actually but for this one I had a specific and narrow visual idea.
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Working on this healthcare project turned out to be one of my fav experiences!
I took even longer time in the strategy phase to analyze and research brand's foundations and the market to ensure we position the brand correctly. And the result is a visual personality based on...
Not your average protein pouch 🌱
Earthful is a health & wellness brand offering tasty, nutrient-packed meal and drink replacements for active, outdoorsy people and free-spirits.
Full with hand-drawn illustrations and elements ensuring Earthful’s packaging and identity feels...
Very recently, I dived into a little character-design universe with Pictoplasma x Balkans - lectures, workshops, design market, the whole vibe. 😍
Talks were a good reset - AI might replace tasks, but not you - your taste, POV and personal brand are still your true edge....
