Working on this healthcare project turned out to be one of my fav experiences!
I took even longer time in the strategy phase to analyze and research brand's foundations and the market to ensure we position the brand correctly. And the result is a visual personality based on calmness, warmth, community and reassuring approach. 🤗
Check out the full showcase (https://contra.com/p/6R7U27Ac-awarewell-brand-identity-healthcare?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=coloretta) in my profile.
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Not your average protein pouch 🌱
Earthful is a health & wellness brand offering tasty, nutrient-packed meal and drink replacements for active, outdoorsy people and free-spirits.
Full with hand-drawn illustrations and elements ensuring Earthful’s packaging and identity feels friendly, authentic and memorable.
What's your fav part of this identity? 😊
Check out (https://contra.com/p/AqXAmlO3-earthful-brand-identity-and-packaging-foodandbeverage?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=coloretta) the full showcase in my Contra portfolio.