Ino is a Bulgarian family knitwear brand with 25+ years of craft behind it - but its old identity no longer reflected the warmth, quality and heritage at the heart of the brand. For the redesign, I built the concept around family heritage and personal signature - creating a visual system that feels refined, human and timeless, while giving Ino a more recognizable presence across packaging, social media and brand touchpoints.

40

99

3.6K

Ino / Brand Redesign / Fashion

8

91

Everbloom / Packaging Design / Supplements

37

1.1K

I’ve been exploring @FLORA these days and this is one of the results. This 360 spin actually took a bit of experimenting. I first started with static pouch mockups using the front and back designs, hoping that with detailed prompt the tool would simply turn them into a smooth rotation but the result came out rather buggy, with random zooming and awkward movement. So I changed the approach - I generated the pouch spin separately in Pacdora, added the front and back pouch designs for clearer guidance and kept refining the prompt until it got much closer to what I had in mind. The base static mockup itself also went through Kittl and some Photoshop tweaks before getting here. It’s still not perfect but I really enjoy testing, combining tools and figuring out how to push AI closer to the kind of product visuals I actually want to create.

8

17

1.8K

Loreta Lazarova

Long-term brand & packaging partner for startups