Loreta Lazarova

I’ve been exploring @FLORA these days and this is one of the results.

This 360 spin actually took a bit of experimenting. I first started with static pouch mockups using the front and back designs, hoping that with detailed prompt the tool would simply turn them into a smooth rotation...

Delivery box packaging design for Ino - a Bulgarian heritage knitwear brand.

For this box, I created an illustrated packaging concept inspired by Ino’s real knitting process. The client sent footage from their factory and I translated it into illustrations. The goal was to make...

Not always your first suggestion is the final result. For Ino, the client wanted the logomark to be a bit more warmer, softer and more approachable - it matches the brand better, yes, but tbh I still very much like this sharp, iconic first version 😁 wdy think?

A few moments from our trip to Digital Design Days in Milan with simple.studio - the 10th anniversary edition of the event. (auguriii 🎉)

Three days of talks around AI, UX, motion, branding and the future of design. But the ideas that stayed with me most were the human ones -...