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Loreta Lazarova
Top 5% Brand Designers on Contra for Startups
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"I was most discovered for Hubstaff" wasn't part of the plan, need to work on this positioning huh 😂
Ok, so this challenge exposes a few interesting insights:
- I stubbornly refuse to get a proper monitor stand! 😂
- My cactuses are now dead (I drowned them somehow)
- There's beauty even in chaos and always a tape measure that is a faithful companion 🙂↕️
I upgraded to this...
Which moodboard would you choose for Ino? 👀 They are a Bulgarian family brand creating timeless knitwear from natural fibers - blending heritage, craftsmanship and modern comfort. The moodboards look very alike actually but for this one I had a specific and narrow visual idea.
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Sharing a mind map for a Bulgarian premium knitwear brand I currently work with.
One of the things that doesn't look beautiful but serve me well in the process haha
These maps always help me after the strategy stage to organize and highlight an important info that will guide...
Working on this healthcare project turned out to be one of my fav experiences!
I took even longer time in the strategy phase to analyze and research brand's foundations and the market to ensure we position the brand correctly. And the result is a visual personality based on...
