Rebuilding the Tibco developer download site to be more user friendly within a tightly formed, ill-fitting e-commerce platform

• Led the development of an interactive Brand Safety Report, enabling brands to assess influencers on risk factors like profanity and offensive content through

Led user research on the redesign the Personal Loan Prequalification (PLPQ) system, transforming a complex process into a user-centric experience.

Was the sole designer in charge of designing and delivering NetBase Pro, transforming social intelligence analytics into a scalable, user-friendly platform fo

• Led the design overhaul of the EZMake Hub and onboarding process, transforming a convoluted user journey into a streamlined, user-friendly experience.

Positioned Snippet Sentry as a market leader through a complete brand and UX redesign of their marketing website to elevate the brand’s identity and position.