The Complete Guide to Tiktok Analytics: Stats & Metrics 📈

  • Social Media
Contra Tips
· 8 min read

Discover the importance of TikTok analytics and learn how to turn on analytics on TikTok with this step-by-step guide.

Chances are you’re familiar with TikTok, the popular platform for short-form video content. But what about TikTok analytics? 

TikTok analytics are like a backstage pass to understanding how your videos are performing. Think of them as your data-driven sidekick, helping both independent content creators and businesses hit their TikTok goals.

TikTok analytics provide details on how videos are performing, including views, likes, comments, and shares. In a nutshell, they give you the lowdown on what's hot and what's not, with valuable insights on your profile and followers.

In this guide, we’ll explore the ins and outs of TikTok analytics and why they’re key to helping you fine-tune your strategy. We’ll also explain how to turn on analytics on TikTok step by step.

Who can view TikTok analytics? 🕵️

If you're looking to up your TikTok game and dive into the world of analytics and stats, switching to a TikTok business profile is the first step. This move is especially beneficial for influencers looking to monetize their content or small businesses eager to promote their products or services.

Here's how to make the switch:

  1. Open the TikTok app and tap “Profile” at the bottom.
  2. Tap “Menu” at the top.
  3. Scroll down and tap "Settings and privacy."
  4. Choose "Manage account."
  5. Select "Switch to Business Account" and follow the on-screen instructions to complete the setup.

How to view analytics on TikTok 📊

Once you’ve switched to a business profile, you’ll be able to access your analytics on both mobile and desktop. Here’s how:

TikTok analytics on mobile 📱

  1. Start by opening the TikTok app.
  2. Tap your profile icon in the bottom right corner
  3. Tap the three vertical lines up in the top right corner. 
  4. Tap "Creator Tools."
  5. Tap "Analytics" to view your stats.

TikTok analytics on desktop 🖥️

  1. Go to and log in to your account. If you're already logged in, you can go directly to
  2. Hover your cursor over your profile icon and select "View Analytics."
  3. Alternatively, while on the TikTok homepage, hover over your profile icon and choose "Business Suite."

TikTok analytics: Categories & metrics 📑

TikTok analytics provide creators and businesses with valuable insights into their content's performance. These metrics are categorized into various aspects of engagement and reach, allowing users to gauge the impact of their videos. From views and likes to audience demographics and watch time, TikTok analytics offer a comprehensive toolkit for optimizing content strategy and growing a dedicated following.

Overview 👀

This metric reveals the number of times your profile has been viewed over a specific date range, such as the last seven, 28, or 60 days. This allows you to see the type of content that drives viewers to your profile and can help you gauge brand interest:

  • Video views: This tells you the total number of times your videos have been watched within a given period. It's a clear indicator of your content's popularity and reach.
  • Likes: This metric counts the number of likes your videos have received during the selected date range, providing insight into how much viewers appreciate your content.
  • Comments: Keep track of the number of comments your videos have garnered. Comments offer valuable engagement with your audience.
  • Shares: The number of times your videos have been shared by others. Shares indicate that your content resonates enough for viewers to want to pass it along.
  • Followers: This metric reflects the total tally of TikTok users following your account and how that count has changed within the selected date range. Monitoring this helps you understand your account's growth and audience reach.

Content 📚

The Content tab breaks down the performance of your TikTok content over the past seven days. Here's what you'll find there:

  • Trending videos: This section showcases your top nine videos that have experienced the fastest growth in viewership recently. It's like your hall of fame for the week.
  • Total video views: This is the total number of times your TikTok videos have been viewed. It's a key metric to gauge your content's reach.
  • Total play time: This is the collective time people have spent watching your videos. It doesn't reveal much on its own, but it's handy for comparing your posts' performance.
  • Average watch time: This gives you an average time of how long people are sticking around to watch your content. It's crucial to assess your ability to keep their attention.
  • Video views by section: Understand where your traffic is coming from, whether it's the For You feed, your profile, Following feed, sounds, searches, or hashtags. This is great for tracking exposure strategies.
  • Video views by region: Find out where your viewers are located. This is especially helpful if you're targeting a specific audience or location.

Followers ➡️

The Followers tab in TikTok analytics gives you an understanding of your follower base in terms of demographic:

  • Gender: This one's all about knowing your audience. It gives you the lowdown on the gender distribution among your followers. If your niche is working for you, keep delivering content that resonates with your crowd.
  • Top territories: Ever wondered where your fans are cheering from? This part breaks it down by country. It's a goldmine for tailoring your content or promotions for specific regions. You'll see the top five countries, so keep these places in mind.
  • Sounds your followers listened to: TikTok trends often groove to certain tunes. Find out which sounds your followers have been jamming to. Since trends move at lightning speed here, this info can be your compass for quick content ideas.
  • Growth rate: This tells you if your followers are flocking to you or flying the coop compared to the previous date range. It's your pulse on follower dynamics.
  • Most active times: Know when your followers are most active. This feature gives you the average times by hours and days. Posting before the daily peak activity is the way to go.


When you hop onto TikTok and click on that enticing LIVE tab, you're in for a ride through the vibrant world of live streaming. If you've been strutting your stuff via live videos in the past 28 days or even just the past week, you're in for some sweet insights:

  • Total views: Get ready to see how many folks tuned in to your live videos during your chosen date range. It's like your very own mini-audience.
  • Total time: If you’re wondering how much of your life is spent in front of the camera, the total time you've hosted live videos in your selected date range will tell you just that.
  • New followers: Hosting LIVE has its perks; you'll see just how many new fans you've gained while going live.
  • Top viewer count: Curious about your peak performance? Find out the maximum number of viewers you had at any given time during your selected date range.
  • Unique viewers: See how many different faces popped into your live videos. We're talking one viewer, one count, no matter how many times they hit that replay button.
  • Diamonds: If you're 18 or older, your viewers can shower you with virtual gifts. These sparkly gems can be transformed into real money on TikTok. Keep an eye on this stat to see how much you're earning in your selected date range.

What about TikTok hashtag analytics? 🤳

TikTok's hashtag analytics can help you track the popularity of a hashtag:

  1. Open TikTok and head to the Discover tab.
  2. Search for the hashtag you're interested in.
  3. Check the Top tab for an overview, including view counts.
  4. Explore related hashtags and top videos using that tag.

What does “Personal Profile” mean on TikTok analytics? 🥸

The "Personal Profile" section on your Analytics page shows the count of individuals who checked out your content via your profile but didn't hit that follow button. It's a convenient way to see who's viewed your feed.

Find your ideal social media manager on Contra 💁

TikTok analytics are an indispensable tool for content creators and businesses alike. With these insights, you can fine-tune your strategy, engage with your audience more effectively, and track your progress toward TikTok stardom or your marketing goals.

Remember, numbers tell a story, so use the data wisely to stay ahead in the world of short-form video content. Whether you're an influencer or a brand, TikTok analytics are your ticket to success in this ever-evolving social media landscape.

Ready to take your freelance game to the next level? Explore Contra for Independents and start managing and promoting your freelance services commission-free. For businesses looking to run smoothly, Contra can help you connect with the perfect independent social media specialist

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Learn how to make a playlist on TikTok to boost your view count. Use our easy-to-follow guide and create viral TikTok playlists today.
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