Isaac Blake Tile

Someone asked me how I feel about founders leaning on AI for their branding. Here's the honest answer: speed isn't the problem. Cutting corners is. AI can generate something that looks like a brand in thirty seconds. What it can't do is give you the thinking behind it; the...

Building the "Do More" UI: From Sketch to Vision

When I set out to design the Do More app, my mission was to translate a very specific set of requirements—raw sketches and a clear functional hierarchy—into a high-end, minimalist productivity tool. I wanted to move beyond the...

Me designing logos: "What if we made people FEEL something when they see this?" 🤔

My brain at 3AM: "Anvil + fist + lightning bolt…Bingo!

Client said physical therapy. I heard TRANSFORMATION. Now look at it…red, black, pure power. Works everywhere. Looks good on everything.

This...