Bhoomika Malik
Beauty & Skincare Research | Content & Digital Marketing
Beauty Brand Outreach & Email Communications: A self-initiated communication and outreach concept created for a fictional beauty brand.
This project demonstrates how I approach professional communication with beauty and skincare brands, creators, and potential collaborators. I developed sample outreach emails designed to be concise, personalized, professional, and focused on creating a clear next step.
The project includes a brand collaboration pitch, creator outreach email, marketing/product inquiry, and a polite follow-up sequence. Each communication is structured around understanding the recipient, communicating value clearly, maintaining a professional tone, and using an appropriate call-to-action.
The goal was to demonstrate how thoughtful email communication can support partnerships, marketing campaigns, creator relationships, and business development.
This project highlights my skills in professional email writing, copywriting, outreach, communication, email marketing, and beauty-focused marketing.
Independent portfolio concept — fictional brand created for demonstration. No client work is being represented.
0
23
Instagram Growth & 30-Day Content Strategy: A self-initiated social media strategy concept created for LUMÉA, a fictional skincare brand.
This project demonstrates how I would approach building and growing a beauty brand’s Instagram presence through strategic content planning. I developed a 30-day content framework covering educational skincare content, product education, lifestyle content, community engagement, UGC, Reels, Stories, and trend-based content.
The strategy focuses on creating content around specific audience needs rather than simply promoting products. It includes content pillars, Reel hooks, calls-to-action, engagement ideas, a structured content calendar, and key performance indicators to monitor.
I also identified relevant metrics such as reach, engagement rate, saves, shares, profile visits, follower growth, and link clicks to evaluate content performance and guide future strategy.
This project demonstrates my skills in social media strategy, content planning, audience research, Instagram content, and beauty/skincare marketing.
Independent portfolio concept — fictional brand created for demonstration.
2
43
BEAUTY BRAND EMAIL MARKETING CAMPAIGN:A self-initiated email marketing concept created for a fictional skincare brand, LUMÉA. This project explores how a beauty brand can use email to build customer relationships, introduce products, educate customers, and encourage conversions. *This is an Independent Portfolio.*
Headline:
Your glow starts with hydration.
Body:
Meet LUMÉA's new Hydrating Serum, formulated to support soft, comfortable, replenished-looking skin. Lightweight enough for everyday use, it's designed to fit effortlessly into your routine.
CTA:
DISCOVER THE SERUM
Email 1 — Teaser: Build curiosity before launch
Email 2 — Launch: Introduce the serum + benefits + CTA
Email 3 — Education: Explain the ingredients and why they matter
Email 4 — Conversion: Reminder/offer + strong CTA
For example***
Subject: Meet your skin's new hydration ritual
Headline:
Your glow starts with hydration.
Body:
Meet LUMÉA's new Hydrating Serum, formulated to support soft, comfortable, replenished-looking skin. Lightweight enough for everyday use, it's designed to fit effortlessly into your routine.
CTA:
DISCOVER THE SERUM.
0
22
Skincare Instagram Content & Visual Strategy
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57