BEAUTY BRAND EMAIL MARKETING CAMPAIGN:A self-initiated email marketing concept created for a fict...BEAUTY BRAND EMAIL MARKETING CAMPAIGN:A self-initiated email marketing concept created for a fict...
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BEAUTY BRAND EMAIL MARKETING CAMPAIGN:A self-initiated email marketing concept created for a fictional skincare brand, LUMÉA. This project explores how a beauty brand can use email to build customer relationships, introduce products, educate customers, and encourage conversions. *This is an Independent Portfolio.* Headline: Your glow starts with hydration. Body: Meet LUMÉA's new Hydrating Serum, formulated to support soft, comfortable, replenished-looking skin. Lightweight enough for everyday use, it's designed to fit effortlessly into your routine. CTA: DISCOVER THE SERUM
Email 1 — Teaser: Build curiosity before launch Email 2 — Launch: Introduce the serum + benefits + CTA Email 3 — Education: Explain the ingredients and why they matter Email 4 — Conversion: Reminder/offer + strong CTA
For example***
Subject: Meet your skin's new hydration ritual Headline: Your glow starts with hydration. Body: Meet LUMÉA's new Hydrating Serum, formulated to support soft, comfortable, replenished-looking skin. Lightweight enough for everyday use, it's designed to fit effortlessly into your routine. CTA: DISCOVER THE SERUM.
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