Instagram Growth & 30-Day Content Strategy: A self-initiated social media strategy concept create...Instagram Growth & 30-Day Content Strategy: A self-initiated social media strategy concept create...
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Bhoomika Malik
• Aug 26
Instagram Growth & 30-Day Content Strategy: A self-initiated social media strategy concept created for LUMÉA, a fictional skincare brand.
This project demonstrates how I would approach building and growing a beauty brand’s Instagram presence through strategic content planning. I developed a 30-day content framework covering educational skincare content, product education, lifestyle content, community engagement, UGC, Reels, Stories, and trend-based content.
The strategy focuses on creating content around specific audience needs rather than simply promoting products. It includes content pillars, Reel hooks, calls-to-action, engagement ideas, a structured content calendar, and key performance indicators to monitor.
I also identified relevant metrics such as reach, engagement rate, saves, shares, profile visits, follower growth, and link clicks to evaluate content performance and guide future strategy.
This project demonstrates my skills in social media strategy, content planning, audience research, Instagram content, and beauty/skincare marketing.
Independent portfolio concept — fictional brand created for demonstration.
Graphic DesignInstagram CreationCanvaPinterest
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