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Beauty Brand Outreach & Email Communications: A self-initiated communication and outreach concept created for a fictional beauty brand.
This project demonstrates how I approach professional communication with beauty and skincare brands, creators, and potential collaborators. I developed sample outreach emails designed to be concise, personalized, professional, and focused on creating a clear next step.
The project includes a brand collaboration pitch, creator outreach email, marketing/product inquiry, and a polite follow-up sequence. Each communication is structured around understanding the recipient, communicating value clearly, maintaining a professional tone, and using an appropriate call-to-action.
The goal was to demonstrate how thoughtful email communication can support partnerships, marketing campaigns, creator relationships, and business development.
This project highlights my skills in professional email writing, copywriting, outreach, communication, email marketing, and beauty-focused marketing.
Independent portfolio concept — fictional brand created for demonstration. No client work is being represented.
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I'm Najeeb, a senior UI/UX and Product Designer with 3+ years of experience helping founders and growing businesses translate ambitious ideas into digital products that are simple, intentional, and built to perform.
My process is deliberately end-to-end: user research and strategy to understand the real problem, wireframing and information architecture to structure the solution, high-fidelity UI and interactive prototyping to bring it to life, and scalable design systems to keep it consistent as the product grows. Nothing ships on instinct alone — every decision is grounded in how real users actually behave.
I've led design across wellness, media, and tech — including brand and product work for Rewild Breathwork, Essentia, Motum, and Siena Film — each project shaped to balance user experience with measurable business outcomes like conversion, retention, and trust. I work across web, iOS, and Android, with particular attention to the small interactions that make an interface feel considered rather than generic.
Core strengths:
Full-cycle UI/UX process: research → strategy → wireframes → prototype → design system
iOS & Android app design, with a strong focus on micro-interactions and usability
Product design that ties directly to business goals, not just aesthetics
Clear, structured communication — you'll always know where a project stands
If you're looking for a designer who can own a product end-to-end and deliver work that feels premium and performs, I'd welcome the opportunity to work together.
Skills/tags: UI/UX Design, Senior Product Design, App Design (iOS/Android), User Research, UX Strategy, Wireframing, Interactive Prototyping (Figma), Design Systems, Information Architecture, Micro-interactions.
thats amazing presentation
I created this LUMÉA SKIN campaign as a premium skincare advertising and art-direction project, focused on creating a cohesive luxury beauty identity across multiple campaign visuals.
I developed a collection of sophisticated product advertisements featuring skincare products, editorial compositions, refined typography, soft studio lighting, elegant color palettes, and high-end product photography aesthetics. I also created portfolio mockups to showcase how the campaign could be presented across social media and luxury editorial formats.
The goal was to combine AI-generated visuals with professional advertising design principles to create campaign assets that feel polished, premium, and commercially ready for beauty and skincare brands.
rediscovered some old favorites of mine, my first real ventures into any sort of motion design. these were our primary advertisement visuals for a private, fiction-based writing community around this time some 18 months ago. these featured archetypes that were requested as connections for members onsite to spice up our plot, offering an insight into the depth everyone has hiding behind their curated grids & posts, even if only in seeing what apps they have running in the background of their device, what notifications are enabled.
i have so much more material in the arsenal where this style comes from, & given our community's focus on interpersonal dynamics' impacts thanks to pressures from both social & news media sources (in spite of their potential unreliability, exaggerations, etc.), i haven't found a design system since that encapsulated the sort of 'ERROR 404' / 'uncanny valley' energy that we've always gone for in our storytelling, but in spite of content warning tags for glitching & potential eyestrain? lashback from external sources was far too severe to keep this style up & running for as long as i'd have liked.
what are your thoughts? any favorites of the four shown below? good start to an unconventional little case study, perhaps?
The ERROR 404 / uncanny valley angle is a clever way to visualize interpersonal dynamics without illustrating them literally. My favorite of the four is the top right, that cracked type treatment does a lot of storytelling on its own. Was the eyestrain pushback coming from...