New site redesign, shipped 🎉
I rebuilt my site to better reflect how I actually think and work.
Less rigid structure, more room to explore. A mix of conversion thinking, brand, and UI/UX.
That shift took a minute, especially after spending the last five years deep in funnels and CRO land.
There’s also a playground section with templates, side projects, and experiments.
Because personality and process matter just as much as the end result.
There’s more I’d love to add, but this year I’m choosing momentum over perfection.
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New sales page shipped 🥳
Long-form sales page, optimised for clarity, hierarchy, and decision-making rather than just aesthetics.
The focus was on making dense content easier to read, guiding attention through layout, and reducing friction for both cold and warm traffic... Not jsut saying "the copy is too long".
I shared a deeper breakdown of the thinking behind this build on LinkedIn here → link to LinkedIn post (https://www.linkedin.com/posts/arta-brilta_new-sales-page-shipped-this-week-a-few-notes-activity-7420035119186546688-z1VM/)
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Found this gem from 2 years ago... Long form sales page for a ghostwriting course.
There are a bunch of things I would change now, but what remains the same is that long-form copy converts, and the role of design is to make it readable, engaging, and build trust in the product and the brand itself.
Build on Wordpress with Elementor.
My frameship submission 😊
Started working with Framer fairly recently, so this was a great experience to learn more about the platform and incorporate e-commerce features.
Also gave me a change of scenery from the info-product landing pages and funnels I usually build
→ Preview
(https://rituale.framer.website/)→ Remix link (https://framer.com/remix/iEx1JB6mBdWczXeSgWmd)