Found this gem from 2 years ago... Long form sales page for a ghostwriting course.
There are a bunch of things I would change now, but what remains the same is that long-form copy converts, and the role of design is to make it readable, engaging, and build trust in the product...
Working on a new landing page for a course bundle π The above-the-fold is the most important part of any landing page if you're looking for it to convert.
In both versions, we have the headline, cta, social proof, urgency and risk-reversal... But which layout has your vote?