Long-form sales page, optimised for clarity, hierarchy, and decision-making rather than just aesthetics.
The focus was on making dense content easier to read, guiding attention through layout, and reducing friction for both cold and warm traffic... Not jsut saying "the copy is too long".
I shared a deeper breakdown of the thinking behind this build on LinkedIn here → link to LinkedIn post
HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥
Amazing project and amazing team.
Collab with @gerbzagency
Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.