Areeba Rasheed

Every "cool" font choice doesn't equal a strong logo. This is AAM Feast, a desi + fast food hub, and their first logo had three unrelated fonts, zero hierarchy, and a name that looked like a tech startup wearing a restaurant's clothes. Here's what a real fix looks like: one...

I found a pizza place called The Oven. 4.8 stars, people genuinely love it, one review literally thanks them for bringing good food to the city. And they had nothing online except a Google listing. No website. Barely 200 followers on Instagram.

A business that's already earned...

Direction A — CapCut as a Different Industry

CapCut doesn't just edit videos it gives people the power to transform raw material into something sharp and intentional. That feeling? Focused, electric, unstoppable. That's exactly what an energy drink sells.

So I built CAPCUT energy...

Noma sells Japanese furniture that's minimal by design. So the lookbook had to match that, no clutter, no noise. Just the pieces, the space around them, and clean typography. watch the full lookbook project here: https://www.behance.net/gallery/250358077/Noma-Japanese-Furniture-Lookbook-Design