Areeba Rasheed

Direction A — CapCut as a Different Industry

CapCut doesn't just edit videos it gives people the power to transform raw material into something sharp and intentional. That feeling? Focused, electric, unstoppable. That's exactly what an energy drink sells.

So I built CAPCUT energy...

Noma sells Japanese furniture that's minimal by design. So the lookbook had to match that, no clutter, no noise. Just the pieces, the space around them, and clean typography. watch the full lookbook project here: https://www.behance.net/gallery/250358077/Noma-Japanese-Furniture-Lookbook-Design

I do embroidery as a hobby alongside my design work. And honestly the most frustrating thing is finding a beautiful piece online and having zero idea how it was actually made. Which stitch goes where. What order. Where the needle even enters the fabric.

So I built REVERSE on...

Brand Pulse is a Brand Health Checker that gives business owners a score out of 100 across 5 brand identity categories, Visual Identity, Messaging, Consistency, Packaging, and First Impressions.

Built as a fully remixable template for brand designers and agencies to use as a...