Areeba Rasheed
Fixing messy, confusing, and mismatched identities
Ready for work
Areeba is ready for their next project!
which logo is better, tell me in comment section.
Which logo would you trust with a Rs 500,000 diamond purchase?
I redesigned a luxury diamond brand's logo
Their jewellery is world class. GIA certified. Sold across two continents.
Their logo did not know that.
So I built them one that does.
Two interlocked D's in a classic...
2 votes
Ends in 13h
I redesigned a luxury diamond brand's logo as a concept. Here is the thinking behind it.
Every design decision I make has a reason.
This is a concept monogram for a luxury diamond jewellery brand. A brand with world class jewellery, GIA certification, and presence across two...
Which logo would you trust with a Rs 500,000 diamond purchase?
I redesigned a luxury diamond brand's logo
Their jewellery is world class. GIA certified. Sold across two continents.
Their logo did not know that.
So I built them one that does.
Two interlocked D's in a classic...
2 votes
Ends in 13h
Quor, a leather goods identity built on restraint.
Most brands try to say more. Quor says less, on purpose black and white, nothing else. No seasonal palette, no extra noise to manage. Every decision runs through texture, proportion, and one small embossed stamp instead of loud...
Every "cool" font choice doesn't equal a strong logo.
This is AAM Feast, a desi + fast food hub, and their first logo had three unrelated fonts, zero hierarchy, and a name that looked like a tech startup wearing a restaurant's clothes.
Here's what a real fix looks like: one...
