I redesigned a luxury diamond brand's logo as a concept. Here is the thinking behind it. Every de...I redesigned a luxury diamond brand's logo as a concept. Here is the thinking behind it. Every de...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Areeba's avatar
Areeba Rasheed
• 1d
I redesigned a luxury diamond brand's logo as a concept. Here is the thinking behind it.
Every design decision I make has a reason.
This is a concept monogram for a luxury diamond jewellery brand. A brand with world class jewellery, GIA certification, and presence across two continents.
I wanted to create an identity that carries that same weight visually.
So I started with two interlocked D's in a classic serif. Serif typography does not chase trends. It outlasts them. That is exactly the energy a diamond brand should have.
The interlocking is not just aesthetic. It references the craftsmanship of diamond setting. The way stones are locked into place with precision and permanence.
And in the space where the two letters meet, a marquise diamond appears. Not drawn. Not added. Hidden in the negative space between the letters.
There for the eye that looks closely enough.
This is how I think about brand identity. Every element earns its place. Nothing is decoration. Everything means something.
If your brand deserves an identity that thinks this deeply you know where to find me. Bringing clarity to brands that have outgrown their identity.
Post image
Post image
Post image
Post image
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started