Areeba Rasheed
Fixing messy, confusing, and mismatched identities
Ready for work
Areeba is ready for their next project!
This project explores sunscreen packaging through the lens of everyday behavior rather than just aesthetics.
In real-life routines, especially during busy mornings, essential products are often overlooked. Most skincare packaging is designed to be minimal and subtle, which works in controlled environments but tends to disappear in cluttered, everyday settings.
The goal of this project was to address that gap by designing a packaging system that prioritizes visibility and immediate recognition. Through the use of bold color contrast, clear visual hierarchy, and dynamic graphic elements, the design is built to stand out naturally within chaotic environments such as dressing tables and retail shelves.
Instead of focusing only on visual appeal, the approach centers on usability ensuring the product is noticed, remembered, and consistently used. This project reflects a behavior-driven approach to branding, where design decisions are guided by how people actually interact with products in their daily lives.
Watch full project: https://www.behance.net/gallery/247723177/SunBase-Branding-Packaging-design
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NOMA — Crafted Quietly, Built with Intention.
I helped NOMA’s brand reflect the calm, premium, and human touch of handcrafted Japanese furniture:
Logo: Handcrafted feel that signals premium quality.
Colors: Warm, natural tones inspired by real materials.
Typography: Bold yet approachable, balancing luxury with warmth.
Visuals: Minimal, spacious, structured, echoing Japanese design philosophy.
Looking for a brand identity that speaks with intention? Let’s create yours.
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Designing Elevra’s identity wasn’t about making something “pretty.” Every element was strategic.
The symbol? Three rising lines forming an “E”, a structure being elevated, just like Elevra lifts ideas into real, functional spaces.
The angled sides? Inspired by beams and modern architecture, signaling thought, not decoration.
The color orange? Energy, movement, progress, confidence before a single word is spoken.
The type? Modern, clean, trustworthy. Clients instantly feel: this team knows what they’re doing.
Every decision had one goal: make Elevra look as strong and reliable as the structures it builds.
what you think about it?
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crochet art| brand identity| brand designing| logo designing
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Logo & brand design| Brew & co.
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Herbalisia| brand designing| organic skin care
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