Behavior-Driven Sunscreen Packaging Design for VisibilityBehavior-Driven Sunscreen Packaging Design for Visibility
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Areeba Rasheed
• Apr 16
This project explores sunscreen packaging through the lens of everyday behavior rather than just aesthetics.
In real-life routines, especially during busy mornings, essential products are often overlooked. Most skincare packaging is designed to be minimal and subtle, which works in controlled environments but tends to disappear in cluttered, everyday settings.
The goal of this project was to address that gap by designing a packaging system that prioritizes visibility and immediate recognition. Through the use of bold color contrast, clear visual hierarchy, and dynamic graphic elements, the design is built to stand out naturally within chaotic environments such as dressing tables and retail shelves.
Instead of focusing only on visual appeal, the approach centers on usability ensuring the product is noticed, remembered, and consistently used. This project reflects a behavior-driven approach to branding, where design decisions are guided by how people actually interact with products in their daily lives. Watch full project: https://www.behance.net/gallery/247723177/SunBase-Branding-Packaging-design
Packaging DesignBrand DesignLogo DesignAdobe IllustratorGoogle GeminiKittl
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