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Title: Proper Form — Brand Identity & Visual Language
A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.
The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.
Created by Lepisov Branding in collaboration with @Creative Mints
Logo design: Ilya Gorchanyuk
Creative direction: Dmitry Lepisov
Brand identity: Lepisov Branding × Creative Mints
Cool work
This is beautiful! 🔥 Love how you made healthcare feel so modern and movement-driven. The visual system - logo extending through color, typography and layout is so smart. That purple gradient logo mark is premium! Healthcare branding is tough but you nailed the modern recovery vibe. Amazing work Lepisov! 👏
Great job Lepisov🎉🎉🔥🔥
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