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Taste Test
Which logo would you trust with a Rs 500,000 diamond purchase?
I redesigned a luxury diamond brand's logo
Their jewellery is world class. GIA certified. Sold across two continents.
Their logo did not know that.
So I built them one that does.
Two interlocked D's in a classic serif, because timeless brands do not chase trends, they outlast them.
The interlocking references the craftsmanship of diamond setting itself. The precision. The permanence. The way stones are locked into place forever.
And in the space where the two letters meet, a marquise diamond appears. Not drawn. Not placed. Hidden in the negative space. There for the eye that looks closely enough.
Drop your vote in the comments, Before or After?If you chose After, tell me what made the difference for you.
0 voted
0%
2 voted
100%
2 votes
Closed
The network for creativity
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