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Taste Test
Which logo would you trust with a Rs 500,000 diamond purchase?
I redesigned a luxury diamond brand's logo
Their jewellery is world class. GIA certified. Sold across two continents.
Their logo did not know that.
So I built them one that does.
Two interlocked D's in a classic serif, because timeless brands do not chase trends, they outlast them.
The interlocking references the craftsmanship of diamond setting itself. The precision. The permanence. The way stones are locked into place forever.
And in the space where the two letters meet, a marquise diamond appears. Not drawn. Not placed. Hidden in the negative space. There for the eye that looks closely enough.
Drop your vote in the comments, Before or After?If you chose After, tell me what made the difference for you.
2 votes
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Which button do you actually want people to press?
Same hero, same two actions. The only thing I changed is their weight, and that alone decides where the eye lands.
1 – Two primaries. Both buttons solid amber. Looks confident, reads as a tie - and the visitor has to break it.
2 – One primary, one quiet. "Book your stay" stays solid; "Explore cabins" drops to a ghost. Now there's a clear first move and a calm backup.
Hierarchy isn't about adding emphasis - it's about turning one thing down so the other can lead.
Do you give the main CTA a clear winner, or keep the options equal?
6 voted
10%
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one solid one ghost, every time
A hero section is more than just the first thing users see. It’s where a product introduces itself, communicates its value, and sets the direction for the experience.
Here, I explored two approaches: Option A puts the product and visual asset at the forefront, creating a more immersive and visual-first experience. Option B takes a more typographic approach, using the headline and supporting elements to communicate the value proposition more directly.
Two directions, same goal: making the first impression count.
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7 voted
100%
7 votes
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Amazing