Most fitness brands sell gear. TIGER sells raw attitude and unwavering focus.
The main challenge was: creating a bold monochrome identity that maintains visual impact across embroidery, packaging, and digital mediums without losing its aggressive edge.
I created a minimalist...
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a...
MUSA — Conceptual Brand Identity for Natural Milk
MUSA is a brand identity system I developed for a natural milk product, with the challenge of communicating freshness and warmth without falling into the typical "farm" visual language that dominates the dairy category.
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