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Most fitness brands sell gear. TIGER sells raw attitude and unwavering focus.
The main challenge was: creating a bold monochrome identity that maintains visual impact across embroidery, packaging, and digital mediums without losing its aggressive edge.
I created a minimalist roaring tiger silhouette and a clean wordmark that communicate power, strength, and relentless consistency.
6 mockups showing consistency across apparel, gym accessories, tote bags, and patterns.
Tools I Used :
Adobe Illustrator (vector core), Adobe Photoshop (layout & composition)
#BrandIdentity #LogoDesign #FitnessBrand #SportsBranding #MonochromeDesign #BrandingChallenge
The details make all the difference. Well done! 🔥😍
The real test for a monochrome mark like this is the embroidery version, since thread thickness eats fine detail fast. If the roaring silhouette still reads at a small stitched size, the whole system is sound. Smart to design for the hardest medium first.
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