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Most fitness brands sell gear. TIGER sells raw attitude and unwavering focus.
The main challenge was: creating a bold monochrome identity that maintains visual impact across embroidery, packaging, and digital mediums without losing its aggressive edge.
I created a minimalist roaring tiger silhouette and a clean wordmark that communicate power, strength, and relentless consistency.
6 mockups showing consistency across apparel, gym accessories, tote bags, and patterns.
Tools I Used :
Adobe Illustrator (vector core), Adobe Photoshop (layout & composition)
#BrandIdentity #LogoDesign #FitnessBrand #SportsBranding #MonochromeDesign #BrandingChallenge
The details make all the difference. Well done! 🔥😍
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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Branding 😍
🌿 Which OPTIMA design grabs your attention?
Vote for your favorite and tell me why! 👇
🟢 01 – Botanical Calm 🌼
🟢 02 – Creamy Soy 🥛
Your feedback helps shape better designs. 💚
25 voted
31%
56 voted
69%
81 votes
Closed
Gopi I love this style 😍