I design this website with claude + stitch and the result is satisfying
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Most fitness brands sell gear. TIGER sells raw attitude and unwavering focus.
The main challenge was: creating a bold monochrome identity that maintains visual impact across embroidery, packaging, and digital mediums without losing its aggressive edge.
I created a minimalist roaring tiger silhouette and a clean wordmark that communicate power, strength, and relentless consistency.
6 mockups showing consistency across apparel, gym accessories, tote bags, and patterns.
Tools I Used :
Adobe Illustrator (vector core), Adobe Photoshop (layout & composition)
#BrandIdentity #LogoDesign #FitnessBrand #SportsBranding #MonochromeDesign #BrandingChallenge
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MUSA — Conceptual Brand Identity for Natural Milk
MUSA is a brand identity system I developed for a natural milk product, with the challenge of communicating freshness and warmth without falling into the typical "farm" visual language that dominates the dairy category.
Concept
The icon reduces the shape of a cow into a single silhouette in Pink Coral, creating a mark that's simple, warm, and instantly recognizable even at small sizes — like a yogurt lid or a circular sticker.
Typography
I chose a rounded, chunky typeface for the "MUSA" wordmark to communicate organic warmth and approachability without tipping into childish territory.
Color system
Pink Coral (#FF9B9B) + Black (#000000) over cream backgrounds — a departure from the traditional green/brown palette of dairy branding, giving the brand a more modern, editorial feel.
Applications
The system was extended across a glass bottle, milk carton, yogurt cups, point-of-sale apron, sticker pack, tote bag, and a repeating MU-SA pattern used for secondary packaging and merchandise.
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