MUSA — Conceptual Brand Identity for Natural Milk MUSA is a brand identity system I developed for...MUSA — Conceptual Brand Identity for Natural Milk MUSA is a brand identity system I developed for...
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Noah Mz
• 2d
MUSA — Conceptual Brand Identity for Natural Milk
MUSA is a brand identity system I developed for a natural milk product, with the challenge of communicating freshness and warmth without falling into the typical "farm" visual language that dominates the dairy category.
Concept The icon reduces the shape of a cow into a single silhouette in Pink Coral, creating a mark that's simple, warm, and instantly recognizable even at small sizes — like a yogurt lid or a circular sticker.
Typography I chose a rounded, chunky typeface for the "MUSA" wordmark to communicate organic warmth and approachability without tipping into childish territory.
Color system Pink Coral (#FF9B9B) + Black (#000000) over cream backgrounds — a departure from the traditional green/brown palette of dairy branding, giving the brand a more modern, editorial feel.
Applications The system was extended across a glass bottle, milk carton, yogurt cups, point-of-sale apron, sticker pack, tote bag, and a repeating MU-SA pattern used for secondary packaging and merchandise.
Completed work
Packaging DesignBrand DesignLogo DesignAdobe IllustratorCanva
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Khadija Muhammad Essa
• 1d
So impressive! 👏✨
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