How do you turn a brand mascot into a visual system people actually remember?
🐆 Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
We built a cinematic website for PSP Production, a senior-led film & commercial production company.
Reflection of 25 years of brand history with taste, precision, and premium branding. Pink became the signature of that - bold, unapologetic, impossible to mistake for another...