Heed Collective 's Work | ContraWork by Heed Collective Heed Collective
Building cultures through Brand Systems
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So excited to see Creative Intelligence 2026 by @Contra Labs (https://contra.com/company/contra_labs_a39b77) out in the world!
At @Heed Collective , we had the pleasure of designing both the website and the report. We’re incredibly grateful for this collaboration!
Our creative exploration started with a question:
What does Creative Intelligence mean today?
We believe it lives at the intersection of creativity and analysis, imagination and insight.
We translated this into a visual story that begins in space — vast, dreamy, full of possibility — and gradually moves closer to Earth, grounding imagination in something tangible and human.
Huge congrats to the whole team, @Erin Horner (https://contra.com/erin), @Ben Huffman (https://contra.com/ben), @Mark Vassilevskiy (https://contra.com/mark_vassilevskiy), @Alex Karpodinis (https://contra.com/alexk), @Stacy · Heed Collective (https://contra.com/existacial), @Heed Collective (https://contra.com/anna_heedcollective), and the entire @Contra Labs (https://contra.com/company/contra_labs_a39b77) team 👏
Check it out (https://contra.com/p/rRkvBLOE-creative-intelligence-2026-report-site-development) Web Design for Contra Labs — an extension of the Brand Identity we created.
Translating the visual language, principles, and character of the identity into a cohesive digital experience.
Check it out (https://contra.com/p/7OWlOrXQ-contra-labs-framer-site-build) Portfolio website for Teri Sanders, a New York-based artist. Design and Webflow development by Heed Collective.
Check it out (https://contra.com/p/WQsXb3mg-teris-artist-portfolio-website-design) What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just a container
it defines the color, the light, the presence.
A few intentional decisions:
1. Removing everything that didn’t carry meaning
2. letting hierarchy guide instead of decorate
3. treating material as the primary visual layer
For me, minimalism is not less design —
it’s more attention to every detail. 
