Proud to be part of the launch of Contra Labs 🚀
Together with my partner @Stacy · Heed Collective — was entrusted to shape the brand identity and web design for Contra Labs.
Congratulations to the entire team on this launch — such an important and inspiring step ✨
The question was never "can you make it?"
It's always been "is it worth making?"
@Charlota Blunárová and @Dann Petty nailed this perspective.
Excited to finally share Contra Labs with the world.
Huge shoutout to incredible collaborators @Anna Gudvin · Heed Collective on the branding, @Alex Karpodinis on the site build, and @Mark Vassilevskiy @Michael Ugwuzor + team on the video.
It's live → contralabs.com
contralabs.com
Contra Labs - Powered by Contra
The frontier human data and evaluation lab for creative AI. 1.5M+ verified creative experts setting the benchmark for style, tone, and taste with next-gen creative tools.
Big moment — congratulations on the launch of Contra Labs 🚀
Proud to share that Heed Collective partnered with @Contra on this — shaping the brand identity, design system, and digital experience for Contra Labs and its evolving ecosystem.
Thank you Contra for the trust and...
Introducing Contra Labs - The first frontier data and evaluation lab for creative AI.
With $250M+ earned by 1.5M+ creative experts on @contra, we have a...
What if minimalism isn’t less — but more intentional?
This is COCO — a finished packaging system built on restraint.
Clean hierarchy, deliberate typography, purposeful whitespace,reduced elements.
But the key shift is here:
→ material becomes the design.
→ The aluminum isn’t just...
Curious: What’s missing in most brand systems, in your opinion?
For me, the brand guidelines system we develop at Heed Collective must be a living document — one that supports the brand in real decision-making, across teams, contexts, and moments of growth.
Building...
Working with Contra feels like what an ideal client collaboration should be —
and at Heed Collective, this is exactly the kind of partnership we build for.
Thank you for the trust.
Case study coming very soon.
NEW PAID PROJECT