ClicBeat Pitch Deck Redesign
Anna Gudvin · Heed Collective
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About the Client
ClicBeat is a cultural and entertainment brand creating music-driven experiences and activations. They needed a pitch deck that would match their dynamic identity, communicate clearly to partners, and elevate the brand’s positioning in the industry.
The Challenge
The existing deck lacked clarity, structure, and a strong visual language. My task was to transform it into a compelling, easy-to-navigate presentation that would resonate with entertainment partners, press, and collaborators — while staying true to ClicBeat’s energy and values.
The Process
Content & Structure Audit — Improved clarity, hierarchy, storytelling, and tone of voice.
Visual Redesign — Developed a fresh visual language with brand-aligned colors, typography, and layouts.
Slide Design & Template — Redesigned slides for impact and built a modular system for easy updates.
Asset Integration — Styled graphs, visuals, and media with subtle brand details.
Final Deliverables — Editable deck (PDF + Figma), optional source files, and light usage guidelines.
Art Direction & Design : Anna Gudvin
Client: CLICBEAT
Heed Collective
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What the client had to say
Working with Anna has been an absolute pleasure! Her process is thoughtful, her attention to detail is outstanding. I appreciated her ability to challenge the status quo in a constructive, solution-oriented way. She’s a rare find! <3
Oana Maria Minuti Sofronia
Jul 24, 2025, Client
Posted Oct 3, 2025
Art direction & strategic deck design for ClicBeat — refining structure, storytelling, and visuals into a clear, impactful presentation
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38
Timeline
Jul 8, 2025 - Jul 24, 2025
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