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Anita Autorino
Brand & packaging designer for cosmetic & lifestyle brands
- $50k+
- Earned
- 20x
- Hired
- 5.0
- Rating
- 1.9K
- Followers
What if your favorite skincare brand got a Halloween makeover? π·οΈ
For this little experiment, Iβm giving The Ordinary a π€π¬π±π₯ alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with π’π’π―π¦π’ tonesπΈοΈ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? π»
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A little packaging design appreciation π
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
Iβm still working on the full case study, but I wanted to share a little peek at the process!
More to come β¨
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. π¦ YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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Have you ever designed packaging for a brand that never launched? π
Surprisingly, itβs happened to me more times than I expected.
Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.
Itβs a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.
How many unreleased projects are hiding in your folders? π
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