What did ads look like before typograhy was a file you could have in your computer and replicate multiple times?
Another little tour through The History of Design 1890–1959 , this time looking specifically at how designers were treating type as an image rather than simply...
One of my favorite design references is The History of Design 1890–1959. I keep coming back to it whenever I want to get away from the same references that circulate online. A few pages I bookmarked:
Does presenting more design options actually give clients more freedom?
I’m starting to think the opposite can happen.
If I present 5 directions, the client now has to decide which one they like. If I present 1–2 strong, well thought-out directions, I’m also showing them what I...