Been thinking lately, do “imperfect” beauty campaigns suddenly feel more interesting than polished ones?
I have been noticing more cosmetic brands using distorted reflections, strange closeups, blur, cropped faces, and uncomfortable angles. To be honest, I think it works because...
That awkward moment where you’ve worked on amazing brands but can’t show any of them yet because they haven’t launched so your portfolio looks suspiciously calm...
Sent a brandbook presentation to a client and got this reply almost immediately:
“Ani! No necesitamos tomarnos tiempo. Nos encanta! Era justamente lo que nos imaginábamos!”
TL;DR they don't need time to review further since they love it! 😍
“If you're looking for a designer with a keen understanding of typography, Anita will be a terrific choice. Responsive, smart, thoughtful and easy to work with. Move forward with confidence, you'll be in good hands!”