What completely stunned me was not just the music, but the visual world they built, they invented a new language "KEPOSHKA" and alphabet. It felt heavy, intentional,...
Static brand guidelines are fine. Video ones are clearer.
I am using with Morphic on my branding workflow to create short visual guides for brands. I normally just send static references to my clients, but why not motion as well?
If Graza launched in 2016…
Today’s Graza is bold, flat, and digitally native. So I imagined what its logo might have looked like if it had launched back then.
More structure, just speaking the visual language of its time.
Which one would you have grabbed off a shelf? 👀