Minimal packaging is not less work. Itβs MORE decisions π€
On a recent project, I spent a whole day on one thing: the spacing between two phrases in a label. Nobody will ever notice it. But everyone will feel it.
When there is nothing else on the label, every small adjustment has...
AI for the masses, craft for the rich. What do you think about this? π
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
During the pandemic, I got obsessed with album cover design. I'd spend hours looking at covers, researching the designers behind them, and trying to understand the...