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Anita Autorino
Brand & packaging designer for cosmetic & lifestyle brands
A little packaging design appreciation 🌞
UluSoleil was one of my first big clients, and over time, I helped bring four of their products to life through packaging design.
This lip balm tube was all about balancing a delicate, feminine aesthetic with clear product communication, thoughtful typography, and functional packaging.
I’m still working on the full case study, but I wanted to share a little peek at the process!
More to come ✨
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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
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Have you ever designed packaging for a brand that never launched? 👀
Surprisingly, it’s happened to me more times than I expected.
Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.
It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.
How many unreleased projects are hiding in your folders? 😂
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How do you brand a business that doesn’t fit into one box?
Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.
I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.
Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.
What do you think about the final result?
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