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Anita Autorino
Brand & packaging designer for cosmetic & lifestyle brands
- $50k+
- Earned
- 20x
- Hired
- 4.98
- Rating
- 1.8K
- Followers
“You’re too expensive. I’ll just use AI.”
I think every designer has heard some version of this by now. 😅
Yes, AI can make something in 30 seconds or even less. But getting an image is very different from knowing what the brand ACTUALLY needs.
The tools are getting faster and more...
What does the exact moment you fell for this craft actually look like?
I turn 30 on the 25th this month, which puts me a decade out from the university where all of this actually started. 🤯
This collages keep alive that era exactly as I remember it: the all nighters that blurred...
Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
Can't wait to share this project with you all!
RECOMMENDED
“Ani designed our full brand identity logo, typography, color system, and packaging across 7 SKU. Original, premium, and coherent throughout. A true collaborator who refines relentlessly without losing the concept. Would work with her again.”
Abdullah K. Al Fadhalah
Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't...
