Anita Autorino

Been thinking lately, do “imperfect” beauty campaigns suddenly feel more interesting than polished ones?

I have been noticing more cosmetic brands using distorted reflections, strange closeups, blur, cropped faces, and uncomfortable angles. To be honest, I think it works because...

That awkward moment where you’ve worked on amazing brands but can’t show any of them yet because they haven’t launched so your portfolio looks suspiciously calm...

People (including me) say working with friends is risky.

But lately I’ve been learning that with clear communication, respect, and boundaries, it can actually become some of the most rewarding work. 😌

Turns out trust is a pretty great starting point for collaboration.

Have you...

Just wrapped up a custom lettering project I’m really proud of and it reminded me how powerful subtle typographic refinement can be.

Typography is rarely “finished” out of the box. The magic usually happens in the refinement: adjusting proportions, correcting rhythm, refining...