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Not every client comes to me for a brand identity and not all my clients are skincare or cosmetic brands.
That was the case with Hoppr, a protein powder brand made from crickets. 🦗 YES, CRICKETS!
Sometimes the logo, colors, and visual system are already there and my job is to bring them to life on packaging and see how far I can push them.
I love projects like this because I get to play with typography, layout, and materials while working within an existing identity.
How much freedom do you think a designer should have when working with an established brand?
Good work
crickets protein?? no way 😅 packaging looks so premium tho, you made it actually appetizing. love the green wave pattern on the side
Thank you! And yes, the product is real!!!!
Appreciate it! I didn't design the logo though since the client already came with a defined brand identity. 😅
Amazing
This brand design looks great and impressive. Good job, Anita.
Great packaging work, nice job
Thank you so much!
amazing!!
Designers should have enough room to make the product look natural and premium in real life. Keeping the core logo and colors intact while exploring paper textures and layout details makes the whole packaging feel high end.
Hoppr is such a fun brief, crickets and all. On your freedom question, I think you earn more of it by showing restraint first: nail the system, then stretch it.
Enough to push the layout and materials, not enough to rewrite the identity. The green side panel on the bag works really well here.
thank you!
Clean visual balance.
thank you so much!
Nice job!
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