Andrei Nasonov

Every button. Every color. Every interaction. Designed to serve the user, not the designer's ego. Soji's interface is proof that constraints breed better design.

Soji case just went live 🚀 We redesigned everything – visual identity, design tokens, entire component library, Framer website. This is what happens when you take time to understand your users. Aviation maintenance deserves better design. See the results!

The gap between a user's problem and a business's priority is where most design work lives.

"Think Like a UX Researcher" is the best book I've found on how to bridge that gap. It's not about personas or journey maps. It's about building influence and making sure your insights...

Guys, I just finished working on a booklet that tells institutional investors about Konvi. It's nice to take a break from interfaces sometimes and do something graphic. Do you feel the same way?