The gap between a user's problem and a business's priority is where most design work lives. "Thin...The gap between a user's problem and a business's priority is where most design work lives. "Thin...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
The gap between a user's problem and a business's priority is where most design work lives.
"Think Like a UX Researcher" is the best book I've found on how to bridge that gap. It's not about personas or journey maps. It's about building influence and making sure your insights actually lead to action.
It's what turns a designer into a leader.
Post image
shamas's avatar
Absolutely right! The gap between a user's problem and a business's priority is exactly where design influence is won or lost.
What is the single most effective "translation mechanism" a designer can use to convert qualitative user insights (feelings, anxieties) into a language...
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started