Ali Jaber
Websites & growth for small businesses · Devolite founder
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I ran Google's mobile speed test on 15 small business homepages this week. Cleaning companies, movers, AC repair and a few dentists.
11 of the 15 took over 10 seconds to show their main content on a phone. The worst one took 40.
What was slowing them down:
- sliders. on 3 sites the...
tastetest: same cleaning company, two homepages.
A is what a lot of local service sites still look like. B is a sample redesign I did (made-up business, not a client).
If you needed a cleaner this week, which one would you call? And what made you pick it?
Before redesigning anything, these are the 4 things I check first on a small business website:
1) Can I tell what you do in 5 seconds, on my phone?
2) Is the phone number or booking button visible without scrolling?
3) How fast does it load on mobile data, not office wifi?
4) Does...
3 things every local business website needs before anything else
1) A tap-to-call button you can see without scrolling
2) Your hours and service area on the first screen
3) A page that loads in under 3 seconds on a phone
Most local sites miss at least one. Which one does yours miss?
I run a small WooCommerce store selling pet supplies. 5 things it taught me that I now check on every client site
1) Photos are usually why a store is slow. One 3 MB banner can cost you 20 seconds on a phone.
2) Two caching plugins don't make a site twice as fast. They fight each...
