Ali Jaber
Websites & growth for small businesses · Devolite founder
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A 60-second check for any small business website. Do it on your phone, not your laptop.
1. Can you call or book in one tap without scrolling? If the number is plain text or sits inside an image, tapping it does nothing.
2. Is the one thing people came for easy to find? For a...
I ran Google's mobile speed test on 15 small business homepages this week. Cleaning companies, movers, AC repair and a few dentists.
11 of the 15 took over 10 seconds to show their main content on a phone. The worst one took 40.
What was slowing them down:
- sliders. on 3 sites the...
A 10-second test for any small business website.
Open it on your phone and tap the phone number. If the dialer doesn't open, the number is plain text or sitting inside an image, and some people won't bother to copy it.
Then tap the address. Does it open maps?
Two tiny fixes, and...
tastetest: same cleaning company, two homepages.
A is what a lot of local service sites still look like. B is a sample redesign I did (made-up business, not a client).
If you needed a cleaner this week, which one would you call? And what made you pick it?
Before redesigning anything, these are the 4 things I check first on a small business website:
1) Can I tell what you do in 5 seconds, on my phone?
2) Is the phone number or booking button visible without scrolling?
3) How fast does it load on mobile data, not office wifi?
4) Does...
