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I ran Google's mobile speed test on 15 small business homepages this week. Cleaning companies, movers, AC repair and a few dentists.
11 of the 15 took over 10 seconds to show their main content on a phone. The worst one took 40.
What was slowing them down:
- sliders. on 3 sites the main banner sat inside a slider plugin, and that slider was the exact thing Google was waiting on
- background videos. 2 homepages loaded a video of roughly 4 to 5 MB before anything useful showed up
- oversized photos. one homepage loaded 8.5 MB of images
None of this needs a whole new site. One static hero image, compressed to WebP, is the first fix I'd try.
To check yours: pagespeed.web.dev, mobile tab, look at Largest Contentful Paint.
Has anyone actually seen a homepage slider help conversions?
That’s truly remarkable to hear. A beautiful design alone isn’t enough; fast loading also plays a crucial role. According to Google, if a website takes more than 3 seconds to load, most users will leave.
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Website refresh or full redesign? One quick test before you decide.
Rewrite your homepage's first screen in a doc.
If the new copy fits the current layout and fixes the problem, start with content.
If it needs a section or a path the site doesn't have, the problem is structural.
I put the full decision table and two examples in the article:
www.wicked-genius.com/articles/website-refresh-vs-redesign
This article is part of the experiment with PloyAI
wicked-genius.com
Website refresh or full redesign? How to decide
A website refresh, a redesign within your brand, or a brand and website refresh? Signs for each, a decision table and two real examples.
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We made Handset, a screenshot carousel for Framer, for app and SaaS websites that want to show their product screens.
A realistic iPhone holds still on its own stage while your screens change with the iOS push: the new one slides in from the right and the old one drifts back and dims. The screen titles beside it are the navigation. The active title opens its caption and fills a thin progress line while it waits, and visitors can click any title or drag the phone to move on.
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