Pro
Alex Mileva
I help lifestyle, beauty brands build clear visual systems
New to Contra
Alex is ready for their next project!
Most design problems are strategy problems wearing pretty visuals.
The real cost in creative teams comes from hours spent in loops: redoing layouts, fixing inconsistencies, chasing compliance, and trying to align departments that speak different languages. These are...
Design works best when it runs on a clear system.
I’ve seen teams lose weeks because every label, file, or SKU follows a different logic. Compliance slows down, production becomes unpredictable, and everyone works harder than they should.
My approach builds the structure first....
We live in constant noise. Orma is the antidote - a return to yourself.
The premium tea category is saturated with minimalism - white boxes, delicate leaves, and predictable serif fonts. While elegant, this "sea of sameness" creates a visual blur for the consumer. The Brief:...
I refused to record the classic “Hi, I’m Alex and welcome to my course” video… because that format kills creativity faster than a bad brief.
I teach strategy, psychology, packaging intelligence - the 10% mindset.
So my video had to feel like the industry I want to build.
I...
I love experimenting with new tools, so I mixed a bit of everything here - AI voice, AI shots, a few After Effects tricks and built a quick reel for a Bulgarian snack concept.
It’s not perfect, but that’s the point.
Creative momentum > waiting for flawless.
Every test teaches me something new I can use in real client work.
