Alex Mileva
I help lifestyle, beauty brands build clear visual systems
New to Contra
Alex is ready for their next project!
Three months ago, I stepped away from corporate comfort and structure.
In these three months, I’ve created and completed more work than I did in my last full year inside an office.
I didn't work more hours, but I worked with real ownership.
I chose the projects, set the pace,...
I redesigned Zayo Bayo (Bulgarian snack) because I fundamentally rejected the notion that the best-tasting, most-desired snacks for children must be the unhealthy ones.
The mission was to reverse the decades-long compromise parents have been forced to make: choosing between...
Working on a fixed salary slowly reshapes the way you think.
Every month ends with the same number, no matter how much energy you give.
Overdeliver, underdeliver - the outcome stays identical.
Your brain stops choosing the best path; it chooses the safe one.
Even while I worked...
Most design problems are strategy problems wearing pretty visuals.
The real cost in creative teams comes from hours spent in loops: redoing layouts, fixing inconsistencies, chasing compliance, and trying to align departments that speak different languages. These are...
