Alex Mileva

What if Bulgaria’s largest supplement retailer stopped acting like a middleman and started acting like a leader? SILA BG has 13,000+ products and thousands of loyal customers. But until now, they’ve had almost no brand. I tried to reimagine their identity for 2026. My goal was...

Cakeaway - Brand & Digital Rebrand

From invisible product to lifestyle movement

Cakeaway had something genuinely rare - fresh cake in a jar, no preservatives, 40-day shelf life, already distributed in Sofia Ring Mall, Mangi Piangi and through an in-house Cake ATM (the first of its...

moved faster. We redesigned the brand. We rebuilt the website and made it easier to choose, order, and enjoy on the go.

No plates. No waiting. No compromise. If you live in motion, this is for you.

Visit the new website. - www.cake-away.eu

Pick your flavor.

Order your cake. Life moves. Eat accordingly and share your thoughts :)

I've reimagined the Familia Wellness brand to bridge the gap between peak performance and everyday family joy. The new matte, minimalist aesthetic transforms ice cream into a post-workout recovery staple that looks as good as it feels. This design celebrates the "real" side of...