Alex Mileva

Working on a fixed salary slowly reshapes the way you think. Every month ends with the same number, no matter how much energy you give. Overdeliver, underdeliver - the outcome stays identical. Your brain stops choosing the best path; it chooses the safe one. Even while I worked...

Most design problems are strategy problems wearing pretty visuals. The real cost in creative teams comes from hours spent in loops: redoing layouts, fixing inconsistencies, chasing compliance, and trying to align departments that speak different languages. These are...

Design works best when it runs on a clear system. I’ve seen teams lose weeks because every label, file, or SKU follows a different logic. Compliance slows down, production becomes unpredictable, and everyone works harder than they should. My approach builds the structure first....

We live in constant noise. Orma is the antidote - a return to yourself.

The premium tea category is saturated with minimalism - white boxes, delicate leaves, and predictable serif fonts. While elegant, this "sea of sameness" creates a visual blur for the consumer. The Brief:...