This redesign concept answers two uncomfortable questions Bulgarian FMCG brands must face:

Why are we still selling sugar-heavy drinks in plastic?

And why does our packaging still scream instead of explain?

I moved Derby from plastic to cans because health repositioning starts with the format. Cans: – Signal moderation (portion control) – Cool faster, feel lighter, travel better – Are already mentally coded as “edited”, not excessive – Reduce plastic dependency without preaching sustainability

My mission is to help Bulgarian brands switch to healthier formulas, design smarter packaging systems and win back trust on shelf.

Health is the next competitive advantage for mass brands!

DM or visit alexm.life and book a call :)