Two AI-generated images. Same creative intent. Different visual outcomes.
The images were generated with AI, but the art direction, visual decisions, composition, styling, and overall creative direction came from me as the human behind the work.
Now comes the real taste test.
Which one has the stronger visual language? Which one feels more intentional, more refined, and more memorable?
Two short motion ads for Instaheadshots, an app that turns ordinary selfies into studio-quality professional headshots with AI.
🎬 Ad 1: "Slide to Unlock" (10s)
A product-flow spot. It opens on a glowing slide-to-unlock button, then shows the app's processing and generating screens as a casual selfie becomes a polished headshot. It ends on the brand and a "Try Instaheadshots" CTA.
🎬 Ad 2: "Everyone's Upgrading" (20s)
A social-proof spot. Notification cards stack up as Sarah, Daniel and Priya each post a new profile photo within one week. The punchline is "everyone is using the exact same Instaheadshots to upgrade," which works on FOMO and ends on a clear CTA.
What I did: concept, motion design, UI animation, kinetic typography, sound sync